It's a hook to the article, the article covers the podcast interview - and the hook is hearing that Holmes is looking for new VC funds.

That's interesting in as much as it reveals her shamelessness, I don't see on what basis you call that "bad writing".

Secondly, article titles are not always chosen by the column author, but by the editorial team - if you don't like an article title - you are sometimes more exact to call it bad editorial.