It did reshape it. Turns out you can offload your costs to your 'employees' that hardly will organize and project costs and earnings to the future (like a competent business). I've talked with bunch of car sharing drivers who were bamboozled with car loans, get hit by traffic infractions, costs of maintenance and the list goes on and on. I feel that the gig economy preys on people who have not developed that risk management and are lured by the promise of easy money (make $500 this weekend). That can be verified by reading on what kind of game theory the big companies investing in (how to sweeten a deal, making people decide on the spot yes or no, etc). It's an interesting state, but I hope they turn it around. There is potential.