Uber was not a surprise at all for me because I'd been complaining about the bloated and horrible taxicab system for many years. It was a market that was crying out for disruption. I remember in 2008 my local taxicab company had exactly two ways to hail a cab: phone or fax. They might or might not show up at the appointed time, and they'd certainly never send you any kind of updates. It cost upwards of $5 to step into the cab, and after that there were fees out the wazoo (per 1/6th mile fee, per 45 seconds fee, fee for having a bag, a fuel surcharge, a license surcharge, a regulatory recovery surcharge, and a couple others I forget). The cabs might have credit card readers but they were always broken so it was cash only. Drivers took weirdly roundabout backroads paths and always claimed it was fastest if you asked them about it, even though I knew the highway was not busy at 4am. Every single thing about the experience sucked. When they started crying later that Uber was killing their business my response was "good".