No, generating leads is needed because without leads businesses make no money.
I reject the idea that I have to hear about ambulance chasing lawyers and diet pills and ways to make $$$ fast and cars I can't afford and watches I don't want and household cleaning products I don't trust and kitchen appliances I have no use for and websites solving problems I don't have.. because it's my responsibility to endure it so those poor businesses can continue existing.
Like it's some kind of charity and I'm obliged to give them my attention just in case I'm part of their target market. Spare just 2 hours per month to ensure this Chigaco company sells more product.
In the limit case, there are more companies and more products than I could learn about if all I did was watch advert show for the rest of my life.
And they would be perfectly happy to waste the rest of my life showing me adverts because my life is meaningless to them compared to even $1 more profit.
No.
Consider a world with perfect targetted advertising. I would benefit from an XYZ in my life. Suddenly I am inundated with emails, phonecalls, text messages, instant messages, from a planet full of XYZ sellers. Every billboard I see, every surface, every YouTube advert, every radio intermission, every pre-film trailer, every in-film product placement, every web banner advert, every Windows start menu product placement, every smartphone iAd, every Spotify break, all adverts for an XYZ. More adverts for an XYZ than I can take in if I spent a month just watching them.
I'm not magically happy with this state of affairs, just because the ads are relevant or precisely targetted. I am worse off, in fact, because of being creeped out by the targetting, and snowed under with the monotony and repetitive onslaught.
Without bullshit jobs there is no concept of "leads". People would just buy the service they need, and supposedly the best most utilitarian product would survive only based on that.
Marketers do all that stuff every day, and your system would still have them. You seem to be against advertising, which is a tiny subset of marketing.
The endgame is very similar still - one with higher reach and budget wins. Unless the competition is vastly superior.
Of course it won't work that way, because Google and Microsoft will spend shit ton of money spamming the Internet about their widgets, so yours dies in the noise. Therefore, you need to spend your money and time to shout louder and louder.
This is what it means to be in a zero-sum game. Pure waste, which unfortunately cannot be stopped from within the system.
You of course understand that is marketing right?
Literally, everything a company does is push, and everything a customer does is pull. Hell, even the act of making your widget in your basement is a push, you put the effort into making it so people would use it.