Early emails between Google execs framed this project only in terms of revenue and potential PR backlash. As far as we're aware, there was no discussion about the morality of the matter (I'm not taking any moral stance here just to be clear.) Once this became an internal and external PR issue, Google held a series of all hands meetings and claimed that this was a "small project" and that the AI would not be used to kill people. While technically true, those same internal emails show that Google expected this to become a much larger project over time, eventually bringing in about $250M / year[1]. So even then they were being a bit disingenuous by focusing only on the current scope of the deal.
And here we are now with a release from the CEO talking about morality and "principles" well after the fact. I doubt many people do anyway, but I'm not buying the "these are our morals" bit.
https://www.bizjournals.com/sanjose/news/2018/06/01/report-g...