Extra virgin suicide
nytimes.com
nytimes.com
Wat. Can't we do some more quantitative method to figure out if the oil comes from a completely different species?
My understanding is that 'extra virgin' is process, not species. My understanding is that the first press is 'extra virgin' and the much cheaper "pure" olive oil comes from processing the same seeds- "Extra Virgin" is just the first press, while 'pure' uses more advanced chemical engineering to get all of the oil (and less of the more volatile compounds that give 'extra virgin' it's taste) out of what is left over.
They have dozens of different olive oils from around the world (suspiciously, few from Italy) with different varieties and pick dates and polyphenol counts.
You can squirt different oils into shot glasses and taste them!
http://blog.sigonas.com/2009/12/16/navigating-the-world-of-f...
The best olive oil is still from Kalamata/Greece though. There they have farmers collectives with proper quality control.