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Comment by bjl | Hacker News Reader

Beware it from both sides. Tesla spends millions a quarter on advertising, including hiring people to monitor and post on social media.

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Citation needed

You can find Tesla's' advertising spend easily in their quarterly findings. As for using it to have people monitor/post on social media, you'll regularly see job postings from them that explicitly list this as part of the job, like [1].

[1] https://www.indeed.com/viewjob?jk=e0d97bcb4da6ad04&tk=1ce4ru...

I can't seem to find that advertising spend number. Got a link?

That role looks the same role as any medium/large company would have for social media engagement.

[1] Under 'Selling, General, and Administrative Expenses', you can easily see that Tesla spends around 2.5B a year on expenses relating to 'personnel and facilities costs related to our stores, marketing, sales, executive, finance, human resources, information technology and legal organizations'. They don't give more detailed breakdown, but they only have to include the marketing term in the overview if its a material amount (which is obviously at least millions per quarter given that the total is in the billions).

[1] http://ir.tesla.com/secfiling.cfm?filingID=1564590-18-2956&C...

This is true -- but almost every company monitors social media and has people post on it in an official fashion. There's no harm in watching twitter mentions for "my Tesla is broken" and reaching out to people.

What about spamming upvotes on reddit?

It doesn't seem to be working in /r/realtesla

1k subscribers?

Nah, /r/news is a much better use of resources.

>You can find Tesla's' advertising spend easily in their quarterly findings.

Musk played Trump's "fake news" card. If you now try to say anything negative about this company, the fans will brush it off as "fake news" and ignore it.

Remember when the HackerNews crowd told us they were too smart to fall for such things?

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