Google is also an order of magnitude bigger than a local TV station. They have no excuse.
If you need an example (which you should not) I worked for a small (~100 employee) phone company and we complied with all tax laws nationwide at a federal, state, county and municipality level. That’s a lot of regulation. It was a lot of work. We did it. What’s Google’s excuse?
It looks to me like Google knew what they were doing, knew what the penalties could be and decided it was worth it.
And it isn't some odd law that the company would easily forget about - FB and Google both get their revenue from advertising, and political advertising disclosure laws are pretty common. While Washington might have some stricter rules, I'd expect the companies to have a division working on compliance.