This allows a service to send push messages to its users without Google being privvy to the content of the messages. I guess it's not ready for P2P use yet (aka encrypting the messages with a key unknown to $Service) but could still be useful for telling a user that "Jane sent you a message" without leaking the fact that John is communicating with Jane.
Some quick googling let me to this SO answer [0] suggesting that as of 2016 devs can configure APNS as an encrypted channel where the client decrypts notification payloads locally.
[0] https://stackoverflow.com/questions/32719476/how-secure-are-...
Not sure what Signal does here particularly, but their FAQ claims it's not a problem. https://support.signal.org/hc/en-us/articles/217524107-Can-G...
At least, that's what I read for Android/GCM, I'm not sure if that applies to Apple.