"supported by grants and donations" according to their site.
You say "everyone" is willing to pay that. I'll tell people about an amazing app that solves their problems they are complaining about and they go and see it's a couple dollars (one time purchase) and still complain and usually don't buy it.
There will never be a popular messaging service or social network that relies on subscriptions (maybe subscriptions for additional features though)
The process of putting in your creditcard number, entering your password for google play/paypal/etc is just enough of a barrier to go 'whatever!'.