To be honest all of the Silicon Valley innovators have this cult of personality that once you look behind the curtain they act in their own self interest (which isn't a bad thing).

For example Elon Musk has his "Iron Man" persona that puts himself on a pedestal and projects an ideal that his companies will solve the worlds problems. Once you look behind the curtain you see that he uses this to justify long hours by his workers. The innovation he has is an acceptance of failure for mission critical systems and quality assurance like cars or rockets.

The moral of the story is that while the people at the top might make it seem like they do the right things for the right reasons the reasons that any rational person actually do are the right things for the reasons to expand your new business.