However what I found recently was so do others. I was with my friend, and we wanted to know the exchange rate, so my friend fired up his phone and googled it.
We got to a web page with tiny white boxes with black text, and a half screen booking.com ad. I asked him what his thoughts were on annoying ads shifting the content down like that, and he said "I haven't seen an ad for years mate".
The glaring device screen was mostly ad and he failed to even make the connection.
It makes me wonder, are ads really so easily ignored, or have ads went down some psychological hole where you think you are clever but a few years later you are foaming at the mouth as a booking.com customer?
A simple example of someone different are those who work around me who work in a corporation and aren't allowed ad-blockers by company policy and look at Ads by force.