I assume GP is talking about dedicating time effort and energy to round up the money vs. spending that time effort and energy building the product.

At $small_startup_where_i_was_employee_3, when we were raising, it was the CEO's full time focus, and cost a fair bit of money to generate the meetings, be in the right cities, etc, etc. He was also responsible for a lot of our marketing efforts (4 person co) so that took a toll, and shuffled onto others shoulders where it wasn't our strength.