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As much as Apple would like to emulate the Microsoft of the 1990's, they're just so bad at it.

Embrace. Extend. Then extinguish.

Worse still, by ignoring a ubiquitous tech in favour of their own bespoke solution they are emulating Apple of the 90s!

Apple's model is Embrace. Replace. Extinguish.

I don't think there is any embracing.

Just Replace. Extinguish.

Or just plain extinguish.