ooh, probably because apple acquired a company called pa-semi (300m iirc) which had a bunch of cpu dudes doing power-efficient chips for quite a while...
Also principal designers of the DEC Alpha and the StrongARM, FWIW.
They hired some of the best and most experienced in the business. You get what you pay for.
The AnandTech article says[2] that the new Cortex-A76 can run with a power budget of 750 mW/core, which is exactly half of the Celeron's, then.
[1] https://ark.intel.com/products/91830/Intel-Pentium-Processor...
[2] https://www.anandtech.com/show/12785/arm-cortex-a76-cpu-unve...
Vs the projected 3900 Score of a76 at 3ghz.
Software will need to take individual core speed in consideration when scheduling threads if it wants to achieve best possible power consumption at a certain performance level. Today, our software assumes all cores are equal. I'm not even sure these asymmetric cores have the same SIMD widths, for instance.