The reason why open source is a "thing" is to convey these benefits -- these virtues -- to an audience that doesn't think like Richard Stallman. I.e., most of the world. It was an exercise in much-needed marketing for the movement. At the time, no one could out-market Microsoft. Microsoft were licensing Stones songs and lighting up the Empire State building to promote Win32 duct-taped to DOS. Unless free-software hackers had a counterstrategy that didn't sound like a tin-pot revolution organized by bearded, Kaczynski-esque radicals, they would lose and lose big.
Criticize Raymond's efforts all you want. 20 years ago Microsoft was making strategic acquisitions to quash the viability of free software; today they're making strategic acquisitions to be at the center of it.