For some context, the "startup" in question appears to be an online woman's shoe website.

https://www.crunchbase.com/organization/shoes-of-prey

I would hope this Founder has more to share in retrospective explaining the true reasons for suicide, such as:

  * The margins of an online retail shoe business are poor (typically single digit).

  * The costs of carrying unsold inventory will bury a company in debt.

  * Being the first to deliver a product online is not a sustainable competitive advantage.

  * Amazon is crushing everyone in retail.