1) Identify a commonly seen problem with deep learning architectures, whether that's large data volumes, lack of transfer learning, etc.
2) Invent a solution to the problem.
3) Test that the solution works on toy examples, like MNIST, simple block worlds, simulated data, etc.
4) Hint that the technique, now proven to work, will naturally be extended to real data sets very soon, so we should consider the problem basically solved now. Hooray!
5) Return to step #1. If anyone applies the technique to real data sets, they find, of course, that it doesn't generalize well and works only on toy examples.
This is simply another form of what happened in the 60s and 70s, when many expected that SHRDLU and ELIZA would rapidly be extended to human-like, general-purpose intelligences, with just a bit of tweaking and a bit more computing power. Of course, that never happened. We still don't have that today, and when we do, I'm sure the architecture will look very very different from 1970s AI (or modern chatbots, for that matter, which are mostly built the same way as ELIZA).
I don't mean to be too cynical. Like I said, I haven't read those particular papers yet, so I can't fairly pass judgement on them. I'm just saying that historically, saying problem X "has been addressed" by Y doesn't always mean very much. See also eg. the classic paper "Artificial Intelligence Meets Natural Stupidity": https://dl.acm.org/citation.cfm?id=1045340.
EDIT: To be clear, I'm not saying that people shouldn't explore new architectures, test new ideas, or write up papers about them, even if they haven't been proven to work yet. That's part of what research is. The problem comes when there's an expectation that an idea about how to solve the problem means that the problem is close to being solved. Most ideas don't work very well and have to be abandoned later. Eg., as one example, this is the Neural Turing Machine paper from a few years back:
https://arxiv.org/pdf/1410.5401.pdf
It's a cool idea. I'm glad someone tried it out. But the paper was widely advertised in the mainstream press as being successful, even though it was not tested on "hard" data sets, and (to the best of my knowledge) it still hasn't several years later. That creates unrealistic expectations.