However, Speck does not have a user-case, as there are sensible options available. If you don't have AES hardware acceleration, ChaCha20 can get very close in software, which is one of the primary reasons ChaCha20Poly1305 is being adopted as a common TLS cipher suite. Cloudflare has some nice benchmarks on it.
What they would need to do would be to find a different sensible block mode cipher, rolling a cipher-text stealing operation mode like XTS for a stream cipher (which is not that complicated, although one should do their homework first), or using a construct to convert a stream cipher to a block mode cipher so it can use XTS directly (which is possible, but care must be taken).
#2 would probably be best. I am not sure if it a trend, but I seem to mostly see new stream ciphers popping up, so this solution is likely more sensible.
Speck is far from the only lightweight cipher design, and the other designs don't get this kind of shade from academic cryptographers. In fact, Bernstein designed one, based on the ChaCha20 design: Gimli.
However, even with AES-supporting hardware arriving in cheap crap android phones, there's too little focus on performance on cheap crap phones and terrible network coverage that is the reality in by far the majority of the world.
For DRM, you may be interested in using a cipher that is both easy to implement (though the spec makes this surprisingly confusing because they can't keep their orders of stuff straight), relatively fast (because you might be running it through a VM) and has no known constants that could be used to identify it quickly.
You're not looking low enough! (and I don't think the author is either). There are tons of super low power devices going into service with 1kB of RAM or less. Think of remote sensing, where 5-10 years of battery life is common.