People are only getting concerned by the "hype thing of the day". (today it is the 1500 immigrant children lost, yesterday it was some battle in Syria)
They don't care about things until a mob of similar people care about it. It is group thinking and virtue signaling at its peak
Like the frog in gradually heated water, no one notices the gradual intensification.
That's actually false. The frog jumps out when the water gets too hot.
What exactly should they be concerned about? It's not as if they have even the thinnest possibility of having any impact on such things. There are more important things for them to worry about.
Awareness can possibly help them (us) ward off similar controls in our own communities.
Other people don't share your passion, who would've guessed? This is not controversial or concerning.