Eventually the company, even one like Apple that has more money than it could ever need for the next 2 decades (unless it decides to build an orbital ring for or some enormously expensive project for launching rockets orders of magnitude cheaper into space), starts chasing new paths that make it lose its ethic and its fanbase's trust.
Guess when looked at through that lease it makes some sense, overall agree with your sentiment. That said, with a giant pile of cash and top notch talent, it probably makes sense for Apple to find new avenues of growth.
It’s especially hard for tech companies because we are a long ways from software automating everything it can.
It's not just Silicon Valley, it's the whole world. To quote the german chancellor Merkel, everyone needs "Wachstum, Wachstum, Wachstum" (growth, growth, growth). So far it worked somehow but I'm not sure that is the best strategy.
Then comes the part where you try to hold your customers captive or ditch any “good company” barriers preventing larger revenue. Interesting with Apple because of thier cash position,this could occur over a long timeline (assuming this is whats happening).