It seems unfair that there is only room for so many famous people, so many inventors, so many journalists, because all of the attention (money) aggregates towards the top.
If you could have, say, a local Martha Stewart that actually can subsist and become quite wealthy by sticking to a couple counties in a State, the whole system becomes much more valuable to each individual who participates.
The way it is now your value is almost nonexistent, there is such a high barrier of entry to virality, it's like winning the lottery. What if it was easier to go viral in your own home town, build a career off of it, and never have to make the front page of any national website?
Sorry, bit of a rant, but services like this hint that other people are thinking similarly. I'd like to see a much bigger push into fragmenting the web, and moreso fragmenting the attention share. It moves much like the economy, trickle up.