1. Try out new business
2. Take over the market due to Google’s name/search power
3. Decide business isn’t worth it and pull out
4. No one is left, people have to start from scratch again
Though, there's a correlation/causation question there. Google Reader shutdown to entrench Google's attempt at a walled garden social network, but Google was considered late to the "walling in your garden" party at the time, so market forces (Facebook, Twitter) what they were at the time, it's possible that even if Reader didn't shutdown, RSS probably was "doomed".
Similarly, Google Talk? For a brief period everyone was using XMPP (whether they knew it or not), to the point where even Facebook capitulated to using XMPP for real-time communications, partly to integrate with Google Talk, just in time for Google to drop most Talk support and XMPP support in the "upgrade" to Hangouts.
Again, things are washy in the correlation/causation question. If Google had pushed Talk longer, would XMPP be more of a thing today? Or was the walled garden communications network too tempting to the market that it would have gone that way anyway?
Personally, I think Google losing a lot of its "roots" in trying to use standards to best fit (RSS, XMPP), versus rolling everything internally/proprietarily was a key change in the web at the time, and I'm willing to ascribe it more to the causation side of things, but there's certainly a healthy debate to both sides.
This comment gave me an idea: what does Trends say for RSS?
It has two results:
- For the search term: https://trends.google.com/trends/explore?date=all&q=rss
- For the "computer file format": https://trends.google.com/trends/explore?date=all&q=%2Fm%2F0...
Both charts are nearly identical.
There's a noticeable blip in March 2013 when the closure was announced, but that blip sits within a concretely downward trend.
I had to dig a bit to locate the very tiny downward slope in July when Reader actually shut down; there's nothing noticeable there.
Flu trends
Latitude
But in Goog’s case it’s not so much innovating and failing as it’s poor product design and sticktoitiveness with +, Wave, a hundred chat apps
Google Reader was 5 years ago... what other example is there of a successful or even well-liked product that was killed, and not simply renamed or migrated? Picasa albums made it to Google Photos, for example. Google Talk became Hangouts. Where exactly does this meme come from? What product are you mourning that you actually used? Buzz? Wave?
But more importantly, they just don't seem to actually have a strategy. Every few months we hear this is the future, and then that thing is never mentioned again. Or they announce a clone of some existing successful service and then don't seem to have any follow-through willpower.
All these renames/migrations/rebrands usually come with breakage of the UI/API/functionality. It's irritating to actual users and feels sloppy to everyone who pays attention.
However Google earned this reputation and however fair it is or isn't, it undoubtedly hurts new product launches. So the question is, how does Google throw off the reputation of being completely untrustworthy?
Kune: https://kune.ourproject.org/about/
(ex-Novell) Vibe: https://www.microfocus.com/products/vibe/features/
SwellRT: http://swellrt.org/