Is it a fork? I thought it was a heavily customized version of Firefox ESR with specific settings and defaults using the channels OEM configs. Looking at the binaries, it's definitely not the standard build anymore.
Project Fusion is a superset of that effort.
The key config file is distribution.ini. [3]
[1] https://hg.mozilla.org/build/partner-repacks/file
[2] https://www.mozilla.org/en-US/about/partnerships/distributio...
[3] https://brashear.me/blog/2017/12/07/how-to-deploy-firefox-wi...