The Tesla Model 3 cost $28,000 to build
qz.com
qz.com
What kind of voodoo accounting theory is this? No, R&D costs don't "have to" be covered by profit, they're bets against future earnings. That's the whole notion behind the idea of "investment" securities, the stock market, venture finance, corporate bond sales...
I mean, it's possible to do an analysis such that the margin, expected sales growth and reasonable efficiency improvements combine to a product that's a net loss. It happens. But this isn't it.
The numbers as they are say the Model 3 is a profitable car (assuming they can get production ramped, of course).
Tesla classifies both as R&D and doesn't include them as part of their gross margins.
Among others these car engineers spotted that the new battery cells use nearly less then a third of cobalt (2,8% vs 8%) of ordinary cells what no other company has achieved. This should be a quite competitive advantage
[1] https://www.cell.com/joule/pdf/S2542-4351(17)30044-2.pdf Table 1
Try doing a little bit of research before dismissing an article that simply doesn't happen to fit within your worldview
[1] https://twitter.com/elonmusk/status/1002270980755013632
[2] https://twitter.com/FredericLambert/status/10022714993598423...
These production cost numbers remind me of bad graphs. I'm always left wondering if the author really meant them to be informative and accurate, or just wanted to rabble rouse.
A Tesla 3 doesn't cost $28,000 to make. It contains $28,000 worth of parts and labor. Just like my sandwich doesn't cost $1 to make. That's only true if I ignore the waste materials, kitchen, lights, cleaning supplies, house, neighborhood and city I bought into in order to enjoy the privilege of making my own sandwich in peace and quiet. Just standing in my kitchen that long cost me 6 cents in property taxes, for instance.