Ive seen HSTS applied to things like Windows 10 updates, to prevent users from seeing what exactly your OS is sending to the mothership.
Ideally, we should be able to see exactly the content being exfiltrated, and choose to allow/disallow. But the moment we use tools like ettercap or mitmssl, it kills the session and we can't see the data.
HSTS seems more "self cutting" than useful at this juncture.