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Well kind of...if you're in the Bay Area, you need to be able to compete for engineers with the likes of Apple, Google, Facebook etc. No perks == no employees. Why should I go work at your crappy startup when I could live the life of luxury at one of the FANGS.

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I think a lot of people would be very interested in a job posting with a tagline like: "We don't have ping pong or topo chico; we have eight hour workdays".

If I saw that, saw a clear description of the thing they're building and reasoned that it provides value to someone, I'd be over the moon.

I think you'd like working in Scandinavia.

Surprise: You don't need to be in the Bay Area to build/run world class companies/products. Maybe sometimes to build, but definitely not to run.

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