They mention write cycles in the article...
> The existing enterprise Optane SSD DC P4800X initially launched with a write endurance rating of 30 drive writes per day (DWPD) for three years, and when it hit widespread availability Intel extended that to 30 DWPD for five years. Intel is now preparing to introduce new Optane SSDs with a 60 DWPD rating
For example, in the x86 world, pairing NVMe drives with putting portions of the application writing to NVDIMM drives core performance, say, in SQL, from 40% util to 100% util.
Even a single 8Gb DIMM can dramatically increase utilization and performance.
And it might even be slightly better than halving the bandwidth needs, since swapping DRAM banks isn't free, so you might be saving on mildly thrashing your DRAM controller when you're using DRAM and the NVMe drive is trying to read at the same time.
The write cycles are covered in the article, though without much detail as to how wear leveling works with this kind of setup.