The problem here is that we don't have choices. Usually it's "accept our data mining or don't use our service". And since a lot of tech companies operate walled garden monopolies these days, that is not, in actuality, a choice.

If someone was pushing a law that required all companies implementing data mining/tracking to have a paid version that could not exceed the value they gain from that tracking, I'd be fine with that. I assume it'd be pennies in most cases considering your Facebook account is really only worth like $12 a year to Facebook.