Example: DuckDuckGo had no issues in ensuring people’s privacy for years and I’m fairly sure that they have zero problems with GDPR. And they are not and have never been at Google’s scale.
What happens actually is that privacy-violating companies are trying to keep doing whatever it was they were doing, but then discovering that no sane individual would opt-in to being tracked, without having access blocked of course, which then leads to lost revenue anyway.
So they are trying to game the system, which gets expensive of course. Now you need lawyers and experts in dark patterns. But when your entire business model depends on people's ignorance, you really can't claim the high moral ground.
Such articles are engaging in sponsored FUD.