We need regulation that targets specific problems, nothing more and nothing less. Instead we get regulation that may loosely address the problem it was originally drafted to address, but has since grown into a mess of compromises added at the request of lawyers, lobbyists, and uninformed politicians.
I'll start:
"You cannot send advertising to people when you suspect (e.g. by geofence) they are suffering from a medical emergency."
Doesn't this risk making things worse? If you advertising based on a metric that could lead to that conclusion (even if it isn't your intent), you might feel obligated to geolocate people to avoid being accused of breaching it. The loose wording could also lead to companies trying to exploit loopholes - "we weren't advertising to people suffering a medical emergency, most of whom _aren't_ suffering a medical emergency. We had no reason to suspect _they_ were suffering a medical emergency.". You either need to be stricter (no advertising specifically targeted at hospitals) or specify precisely what it means to "suspect".
> Personal data held by a hospital about their patients may not be used for any non-medical purpose, and may not be shared with any third parties unless directly necessary for a medical purpose.