It may not be for you, but people love social media. To put it a different way: it's so successful because, despite there being lots of ways to pay back friends, none of the other ones let you subtly brag that you're out having fun.
It may not be for you, but people love social media. To put it a different way: it's so successful because, despite there being lots of ways to pay back friends, none of the other ones let you subtly brag that you're out having fun.
It was far and away the simplest and easiest way to quickly transfer money electronically, at least around ~6 years ago. The "big players" that have payment apps either weren't launched or were just getting started, and PayPal just had/has this bizarre level of BS required for a process that should just take like 2 or 3 simple steps.
Nowadays I have friends that occasionally put amusing messages and stuff in their payments, but I don't really get the feeling that people are actually showing off much. Most of the payments I see are between SOs or roommates splitting utilities+rent and such. There are probably plenty of people who do enjoy this part of the app, but Venmo just seems like a great product regardless, so I don't know how key it actually is.
I just looked up Square Cash, and it seems like it launched in 2015 according to Wikipedia. Everyone I know (who I would want to send money to/from) was already using Venmo by 2012, 2013 at the latest. I've yet to encounter a single instance where I wanted to switch, nor (anecdotally) have I heard someone voice a single complaint about Venmo in-person.
Venmo got to market with a pretty much pure product before anyone else, and has yet to give any cause for switching.
"In March 2015, Square introduced Square Cash for businesses, which includes the ability for individuals, organizations, and business owners to use a unique username to send and receive money, known as a $cashtag"
But for some reason they neglect to point out the pre-for-business component. It actually dates back to 2013:
https://squareup.com/news/introducing-cashtags
I stand corrected, though, because as you note, Venmo predates it by several years. I guess I just had no reason to switch from PayPal until Square Cash came along in 2013 and was even more frictionless. But ultimately, these things are clearly down to network effect.
Oddly, all I can find about the PayPal mobile app is that it was "re-designed" in 2013. Of course, I was using PayPal on a Palm handheld back in ~2000....
Venmo definitely won the first-to-market/network effect game. That said, I'm not complaining. Unless it looks like they are on course for bankruptcy or there is a major data leak, it's CX is pretty much exactly what I want it to be. The only unnecessary part is the social feed, but that has absolutely no impact on me unless I want it to (and sometimes it's amusing to see the messages my friends attach to them if I happen to look at it).
It looks like Venmo is ~2x as popular as Square Cash from this recode article:
https://www.recode.net/2018/2/27/17059182/square-cash-app-mo...
And a few other good data points/comparisons.
https://www.digitaltrends.com/mobile/paypal-vs-google-wallet...
https://lifehacker.com/money-transfer-showdown-square-cash-v...
(One source points out that Square Cash followed Square Wallet and Square Order; I used Square Wallet because I also had their card-reader from back in the day, so this goes back to at least 2011).
Why is this a thing?
People also love heroin and alcohol and tobacco. People love lots of things that are terrible for them.
I don't think payments is something that is social worthy, but comparing them to chemically-addicting substances is a little absurd.