How Everything on the Internet Became Clickbait
theoutline.com
theoutline.com
> In All The News That’s Fit to Sell, Stanford Communications Professor James Hamilton provides a framework for why people consume news: the “Four D’s” of Duty (people feel a civic obligation to be informed), Diversion (some people are just politics nerds), Drama (people enjoy the “horse race” element of political competition), and Display (people want to be able to demonstrate to their knowledge and partisan affiliation to people in their party).
The rest of the article goes on to describe how different types of clickbait titles appeal to different groups of news readers.