It there any backing behind the "findings" of that articles.

Ok, they say that the proportion of women playing Fortnite is higher that usual for the genre, which is nice.

However, the rest of the article talks about player avatars. If it matched the player base, then Dead or Alive would be played almost exclusively by women... Also look at Overwatch, the most iconic characters like Tracer, Widowmaker and D.Va are female, Tracer is even a lesbian. But still, it doesn't seem to have a lot of influence on the player base.