Former PR shill here: thank you for making this.
I left that industry because it was stuck in the 90s: writing crummy emails in Outlook and bcc'ing every journalist whose email address you managed to get hold of. No MailChimp, no analytics, and media monitoring was just doing a Google search for the company's name and copying and pasting clippings into a Word document.
Time to drag this business into the 21st.