I am quite interested in the BAT (Basic Attention Token) project. Using the Brave browser you can either block ads normally or choose to view Brave ads, and the difference with Brave ads is that the viewer gets paid--- in tokens, that is. They can then use the accumulated BAT tokens to send micropayments to platforms and content that they like or peruse frequently. Pretty cool incentive system. And Brave is a really nice browser, at least for mobile.