What we've learned about marketing on Reddit (with real data) | Hacker News Reader

What we've learned about marketing on Reddit (with real data)

indiehackers.com

18 pointsceslami4 comments

Side Note: The Link to their website, on Indiehackers, has a "copy/paste" link which has ProductHunt as the referring source, for their Google Analytics "?utm_source=product_hunt".

    https://www.wingsflightclub.com/?utm_source=product_hunt&utm_medium=learn&utm_campaign=how_to_launch_on_reddit&utm_content=homepage_link_intro

This is going to give them incorrect referral information, as all the IndieHackers.com referrals would fall under ProductHunt referrals.

Good eye, thanks! Fixed.

Interesting, but a lot of what I see is just plain luck:

> A match made in heaven! This community has about 175,000 subscribers

> We got lucky with this one. Our product is specifically geared towards travelers with a thrifty streak.

> successful marketing on Reddit is that it isn't perfectly reproducible. It hinges on finding a community that is both aligned with your product's value, and accepting of promotional posts.

It is trickier to apply this approach in communities 10 times smaller. If you start repeating the pitches you end up meeting people that frequent more than one community and the conversation degenerates into hostility.

You make a good point - luck plays some a role. That said, where I think we got lucky was finding a good "community fit" (Step 1 from the article). It was up to us to execute well on the rest :)

In terms of audience size, I would expect smaller audiences to yield smaller results. Despite that, I think the message of the post is that building an authentic relationship with a community means you can grow alongside them over time. This means continuous feedback, new ideas, etc. All stuff that's useful to us as technologists and entrepreneurs!

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