EpicMIX: Ski Resorts Implementing Game Mechanics
snow.com
Starting this November five ski resorts will start tracking statistics to create a real-world game environment associated with skiing and snowboarding.
The tracking is done by a physical pass the rider wears which is scanned via an RF scanner at the lift station. From this they can determine how much elevation the player covers and how quickly. Points are attributed appropriately and pushed to the web.
Mobile apps are also being created for the iPhone and Android platforms.
Players will unlock achievements and level-up according to their real-world accomplishments.
Video: http://link.brightcove.com/services/player/bcpid597204651001?bctid=598987864001