Their primary product (the SEO tool) isn't what this article was about. It was about NEW offerings that he wanted to test, how he went about it, and what the results were. IMO it was exactly what was represented in the title.

I'm part of the Engineers he's talking about :), basically the point of the post was that we kept doing what needed to about the free analyzer, we'll have some new stuff to show for that by the end of the week.

Yet, Ryan was able to test out the market for a new product, without using up me or the other programmer.