How much did you know about the industry? Did your company know any promoters or booking agents? Could you get a band that signed up to do business with your company an opening slot on a tour? Could you get them a write-up in a music magazine? Did you know where to send them when they got kicked out of their practice space?
See, that's the thing. Music isn't just distribution of content on the Internet. There's a lot of other shit going on.