It's not stopping any well intended company from fairly using data. A law making it harder for well intentioned gun enthusiasts from getting guns is a good law according to me. All well intentioned gun enthusiasts should support it. Otherwise there'd be a day people would get tired of the bad intentioned gun owners and legislate a complete ban on guns.

Also I like the cookie idea. If only people really cared about misuse of their data they'd like it too. We've seen how good 3rd party cookies have been for some democracies.