One reason Patanjali products are popular is because they are significantly cheaper than alternatives from Unilever or similar companies. With demonetization in India, middle class is still experiencing cash woes (and have less faith in the government), and will pander to cheaper FMCG alternatives for their daily needs. I believe this company is either going to crash or reduce its operations at some point in the future to remain profitable (unless BJP stays in power for the indefinite future). Either they will have to increase prices (due to raised wages of workers), which will make their products less competitive, or they will have to really spend money on replacing BS products that purportedly contains cow urine and animal remains.