Two major perks to using the ODK type tools - many folk have smartphones with browsers on them, so running ODKCollect or especially Enketo is accessible, and the logged data gets pushed up to a server as soon as possible. The latter point was really useful for us - I spun up a quick app in Shiny (https://www.shinyapps.io/) which would give some plots based on the data collected so-far, and after the first day or two the survey administrators found a hiccup in how one of the enumerators was answering a question (they were incorrectly tagging the locations they were visiting, which would have caused havoc to relabel later!) I think that sold a lot of us on the value of these tools.
Totally agree about XForms. Shame it's not more widely used. I did get a lot of mileage out of using XLSForm (http://xlsform.org/) to write the survey first though.