Not all business models are legal. If the companies don't want to abide by the rules of the EU, they can opt not provide services to people in the EU.
But why make this one illegal?
We can make wedding planners illegal if we don't like them and then just say "not all business models are legal.
But that doesn't explain why. Why stop people from engaging in a transaction that both sides consider to be a win?
https://edps.europa.eu/sites/edp/files/publication/16-09-23_...
I don't think not giving you services if you don't opt in violates your "enjoyment of the right to respect for private life..."
Are you saying that you shouldn't be allowed to trade use of your personal information for services?
If not, how does your quote tie in?
That's the principle behind the GDPR, yes.
I think that's the crux.
That information is to be regarded as part of some inalienable rights, that those who have those rights cannot give up, even if they want to.
Not allowing people to waive their rights prevents a race to the bottom, in theory.
For the same reason we disallow duels, even if both parties feel it would be a great way to settle a dispute.
What is that reason exactly? I don't see what the two have in common.
Is this the basis of our disagreement?
Unlike some Internet and Silicon Valley types (who always seem to lean ultra-libertarian), I like living in a society. And society has a fabric.
This discussion is a bit like the one about minimum wage. You probably don't like it. Many people ("society") do.
The GDPR does not outlaw ads. It only makes using the worst types of ads difficult or maybe even impossible.
And that‘s unequivocally good!
It simply doesn‘t allow you to decide for me that I would really love targetted ads.
Hence, „consent“.
Perhaps a middle-ground will be centralized batch opt-in services that opt you into collecting for most ad networks and sites.
The requirement not to deny service for people who don't opt-in should prevent that from being used as an end-run around the regulations, but we'll see.
I'm seeing targeted ads so where did I opt in? I'm not saying I didn't but the fact that I can't recall doing so is a bit of puzzle?
EDIT: typo.
Searching for mechanisms to limit these models seems fair. I hope it is carried forth on good faith and gets good results.