How so? GDPR doesn't make personalized, targeted advertising illegal, rather it gives you (the targeted individual) the right to know how your data is being collected and sed, and to opt out of that collection if you want.
If you want to continue paying for content with your identity, fair enough, but not everyone does.
So under this system a user who doesn't mind personalized ads doesn't have the option to 'pay'. They have the ability to 'donate' their personal information but there would be no reason to do this.
Now if GDPR had allowed companies to either choose personalized ads or pay for the content, that would have been different.
If a web business can still remain profitable with personalized ads being optional, then the targeting behind those ads was never paying for that content to begin with, it was always a 'donation.'
Sorry, I've edited for clarity.
>If a business is unable to make enough of a profit from its new business model, it simply shuts down. It was certainly not always a 'donation'.
What's debatable is whether targeted advertising is necessary for a business to maintain that profit. The GDPR suggests it isn't.
You're right to a degree. You're right, because ad revenue from the EU is a lot lower than the US. Even if targeted ads in the EU aren't a thing, then a service that mostly gets US ad clicks and ad views will be able to handle it just fine. However, this means that EU viewers/readers will be treated as second class citizens.
Doesn't the fact that the rest of the world is scrambling to come to grips with an EU regulation and European privacy standards suggest the opposite?
Google and FB (with their small army of lawyers) can afford to jump through all the hoops to make the regulators happy while "a small Belgian newspaper" will probably just get steamrolled.
The inexorable rise of ad blocking, the increasing pace of adoption recently, and not solely amongst citizens of the EU makes me think most people's trust has been burnt out.
I suspect many people in the US would be in favour of more consideration of their privacy and data security if given a choice.