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If the advertisement is "Buy our static analysis tool. Catch bugs in your C programs", your argument considers the purchase equally as bad whether it catches 0 bugs or 100 critical CVEs.

Most people don't use static analysis tools, so without persuasion the purchase would never occur.

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Which highlights the need for a neutral product-discovery tool.

Advertising makes most popular the products with a higher marketing budget, not necessarily the better ones. For example, search for "youtube downloader": at least the first ten results link to shady websites and apps which offer a crappy wrapper around youtube-dl, which is the ultimate youtube downloader but unknown by non-programmers. Even among wrappers, the clean versions are not as popular as the advertised and SEO'd crap.

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