You still have the issue that the content must be of a form that a) attracts advertisers and b) attracts readers, so ad-blockers are only partially effective, you are still consuming content that is written with (consumption of) advertising in mind.

I don't think there is any solution for that when visitors to the web site are the primary source of income for the individual or organisation behind it. All schemes, even Basic Income for journalists, are flawed in some way if you rely on single sources for what you would consider authoritative sources of information. A return to the Coffee Shop model, as advocated by The Economist, seems to be the most viable, given current human nature.

https://en.wikipedia.org/wiki/English_coffeehouses_in_the_17...

But is everyone really using ad-blockers? I thought it was obvious, like you, I mean, why wouldn't people use ad-blockers and keep living inside a garbage typhoon? Then, I saw some "studies" [1] saying the total of users relying on ad-blockers is ridiculous, like not even 1/5. It's baffling but seems like most people are still struggling against pop-ups.

[1] https://pagefair.com/downloads/2017/01/PageFair-2017-Adblock... (If this study lies, what wouldn't surprised me to the slightest, it would be by inflating the numbers, considering they sell counter-measures.)