If you get one of these batteries with the main goal being backup power for your own home in case the grid goes down, why would you ever join such a program? Presumably, if you tie your battery to the grid, and there's some sort of issue with main backbone generation, the grid would pull from your battery for what it thinks is a temporary issue, after which all power would be gone, and now your backup has been drained.
This effectively means that the only people that would join are people who would be paid to do so, but then that introduces the question of whether it isn't simply cheaper and more efficient for power companies to just deploy larger scale batteries that they control, rather than pay random people to put them in their own - much more uncontrolled - homes.