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Whenever I read these SEO articles, I get a little depressed at how people try to game the search engines.

This article, was a nice contrast. Good to see some solid, basic tips, with no crap / gaming.

Completely agree with you, but unfortunately since Google is already so strongly gamed sometimes the only way to survive is to game it yourself.

Agreed. I guess that's the next advancements that search engines need to make.

It's a continuous process. People find ways to exploit the ranking algorithms, other people improve the algorithms, and so on, ad infinitum.

So, in a way, google should be thankful for these people?

Google would (probably) never have become so successful if it wasn't for SEOs and spammers

That's largely true because the SEOs and spammers were so successful at gaming Google's competition that the other search engines were all but useless when Google hit the scene.

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