To give some idea of how fundamentally absurd an approach this is, two 5-cent capsules of vitamin A a year are sufficient to prevent vitamin A deficiency in kids, whereas as far as I can tell replacing all the rice eaten in countries whose poor populations are almost entirely dependent on rice with the most modern, improved varieties of golden rice still wouldn't achieve this. (Oh, and by the way it inherently has worse yields than the varieties it's based on, so that golden rice will be more expensive too.)
Even if it worked, the licensing issues made it undeployable in practice. There's a free license to certain third-world countries that GMO proponents like to wave in the face of opponents, but that's basically all it's useful for - due to a one-two punch of requiring the rice to be grown in the country it's sold in and only licensing countries that can't grow enough rice to feed their population (almost all of which can't grow rice at all), it cannot be used for any kind of meaningful deployment of the tech. Despite the complete and utter lack of any profitable commercial market for golden rice, the GMO industry couldn't bear to actually give up the possibility that they could somehow make money from starving third world kids.